Companies like Apple want to make the world a better place (their own words). This bag is to them, an example of that. Why use a standard plastic shopping bag that might take 100 years to breakdown in a landfill, when you can invent an entirely new bag from recycled paper, that is reusable, and still recyclable? It’s a great product, but some people thought their patent application and the seriousness of Apple’s resolve, made it a great target for jokes. 🙂

Apple’s US Patent Application: Apple Bag – US Patent Application: 0160264304

Examples of Design Sketches and diagrams

Check, out this video from Conan….

Photos of the REAL Apple bag

Apple Bag 1Apple Bag 2